Consider this: if you needed work done on your teeth, would you go to a dentist or do it yourself? The same theory applies to real estate. The art of selling a home is something that takes years to perfect. There are so many aspects of home sales that the average buyers and sellers are unaware of. Also, there are many aspects of the process that are only easily available to a Realtor. The actual process of selling a home is very time consuming, and right about now, the seller has many more important things to consider, such as the impending move.
Realtors spend years learning the art of selling and how to interpret the real estate market. They can offer you insight and information that only comes from years of experience. Realtors are also experts on their area; they know the communities and what they have to offer, the location of schools, transport routes, and how the current market will affect the sale of your home.
Using a Realtor to sell your home has several advantages over a for sale by owner (FSBO). Perhaps the most important of these advantages is exposure. The marketing of your home is of the highest importance. Without a robust marketing plan, your home will not be seen by prospective buyers, and as such, will take much longer to sell. Realtors utilize the latest in internet technology to ensure that your home is seen by as many buyers as possible. Also, realtors have a large budget to purchase ads, hold open houses, and create flyers and information packs about your property. Realtors can also utilize a CMA to evaluate the correct value of your home and to price it correctly in your local market. This will enable your home to be competitive and attractive to buyers. Remember, homes sold by a Realtor sell for considerably higher than homes sold by the owner in most cases. Use a professional to sell your home, and free up the time you need to organize yourself for the process of moving your own new home.
Dana Kern is the Principal Broker at Lokahi Properties